September 22, 2009, at 3:28 pm
Take that Floyd Mayweather. The UFC’s newest counterprogramming strategy of showing the undercard fights from UFC 103 on Spike TV paid off big time as they put up an absolutely huge number on Spike TV. Here’s the whole article from MMA Weekly:
The Ultimate Fighting Championship broadcasted live prelims for the first time on Spike TV for UFC 103 and the numbers are in.
Spike TV’s live telecast of the UFC 103 prelims on Saturday, September 19 (9:00-10:00pm ET/PT) delivered a robust 1.4 million viewers and was the #2 rated program in Men 18-34 in all of cable in the timeslot including out-delivering ESPN2’s coverage of NCAA college football (West Virginia vs. Auburn).
Overall, the fights drew a 1.5 (441,000) in Men 18-34, a 1.3 (738,000) in Men 18-49, and a household rating of 1.0.
That’s terrible news for all those people out there who hoped that this Boxing card would take overtake the UFC. I would assume that this means that the numbers for UFC 103 are going to be pretty impressive as well.
Hey, maybe the UFC can overtake college football too….
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