Couture To Cover EA Sports MMA

This might be the greatest stare down in the history of Sports Business. Here’s the story from our good friend PastaPadre via First Cuts:

Former five-time UFC champion Randy Couture is believed to be the only fighter currently under contract to Zuffa who will appear in the EA version. “The Natural” managed to ink an exclusive deal during his 11-month courtroom fight with the UFC. Couture, who is expected to appear on the game’s cover, told SI.com he attempted to bring both sides together after falling back in favor with the UFC, but a compromise placing UFC fighters in the EA game never materialized.

For those who missed it, it’s assumed that the UFC is threatening fighters who sign with EA with lifetime bans from the world’s richest fighting organization. Couture, who was embroiled in a legal battle with the UFC when fighters were signing those exclusive lifetime deals, is a UFC Hall of Famer. Is Dana White willing to release a fan favorite HOF fighter to prove his point?

This is going to be really fun.

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